We've all been waiting for the reveal of the not-so-secret GT2 for a while now. We've seen spy shots of it flying around the Nurburgring, of course. So how did Porsche choose to unveil it? And the RS version at that? At a video game conference!
As we pointed out just a few days ago, video games provide a very accessible way to "drive" cars that many of us won't ever be able to get our hands on. They also create brand affinity with young players at an early age. So it may be a sign that Porsche's brand and marketing savvy has just been turbo-charged.